New Mercedes-Benz Custom Luxury Van Mixes Business with Pleasure

Midwest Automotive Designs Debut The Grand Touring Coach

In the world of exotic sports cars, the term Grand Touring has always designated a vehicle that blends style, performance and comfort – and turns any road trip into a highly enjoyable journey.  Now, a new luxury vehicle has emerged that brings the same level of refinement and motoring posibility to a very different sort of performance machine: The executive van.

Called the Grand Touring Coach, it’s the latest in a line of luxury van conersions by Midwest Automotive Desings, one of the world’s permier Mercedes-Benz Sprinter van customizers.  Their new Grand Touring Coach is a showcaase of what’s possible when Midwest’s custom craftsmen and digital wizards take a standard Sprinter van and give it a serious makeover.

Outside, it presents a sleek, stylish appearance befitting the lifestyle of the busy executive.  Inside, you might think you’ve boarded the cabin of a multi-million dollar private jet.  It’s part mobile office, part rolling pleasure palace.

There’s leather everywhere, much of it double-stitched.  The beautifully lustous wood veneer that trims the interior is fitted to perfection, displaying a levvel of craftsmanship that’s a source of deep pride for Midwest, a premier Mercedes-Benz Sprinter van “upfitter” based in Elkhart, Indiana.  It’s a part of the country that once produced some of the grandest touring cars ever made – with names like Auburn, Cord, Marmon and, of course, the legendary Duesenberg.

“Our new Grand Touring Coach really does evoke that classic sense of style and elegance,” says Midwest Automotive Designs President Tim Gray. “But what astonishes people is the level of technology we’re now able to surround you with.”

Midwest’s luxury conversion specialists leverage the Mercedes-Benz Sprinter van’s exceptional engineering to deliver a powerful, precise and fuel-efficient driving experience.  But it’s the passengers who truly get to enjoy the mobile entertainment center inside Midweest’s Grand Touring Coach.  Settle into the sumptuous captain’s chairs, and access to satellite TV, Wi-Fi, iPads and a premium sound system is at your fingertips.

Clearly, travveling by Grand Touring Coach means you’ll remain highly productive on the road.  And with added fetures like a microwave oven, sink, bathroom and ample storage, it’s also equipped for weekend getaways or week-long road trips.

“That’s the big selling point these days,” Gray notes.  With the hassles of commercial airline travel and the expense of corporat jets, the always-on-the-go business executive is discoveering thre’s a compelling alternative.  “They quickly come to see a luxury van as a necesity,” says Gray.  “It complements their lifestyle in a way that’s unique, allowing them to use it for business, for business entertainment, or simply for quality time traveling with their family and friends.”

The new Grand Touring Coach Sprinter van is Midwest Automotive Design’s answer for executives who want to defy freewy gridlock and get way from what’s outside, or clear their schedule and get away to… wherever.

For more information on the Grand Touring Coach, or for details on Midwest Automotive Design’s complete lineup of custom luxury Sprinter vans, call (574) 522-4878 or visit


Midwest Automotive Designs, LLC is one of the most respected names in Mercedes-Benz Sprinter Van custom conversions.  From its headquarters in Elkhart, Indiana, the company has developed a range of custom luxury vans for business executives, RV enthusiasts, limousine companies, college athletic teams, and more.  Midwest’s pioneering work and artistry has led them to be chosen by Mercedes-Benz as an approved upfitter of luxury Sprinter Vans since 2003.